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World Trading

Need a global network? Give this veteran a try.

This story appears in the May 1999 issue of Entrepreneur. Subscribe »

Business owners are constantly bombarded by pitches for trade groups and hot new Web sites that promise to improve their international sales. But if you need a resource that has withstood the test of time, you should take a gander at the World Trade Centers Association (WTCA).

Jen O'Conner, director of Brooklyn Goes Global (BGG), the international division of the Brooklyn Chamber of Commerce in New York City, says the WTCA has been the most valuable network BGG has worked with. "The WTCA has given us a phenomenal number of overseas buyers interested in what Brooklyn businesses have to sell," she says.

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