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Taking On Goliath

In the fight for survival with the big guys, these entrepreneurs used their scrappy ingenuity and underdog strengths to help them win.

This story appears in the June 1999 issue of Entrepreneur. Subscribe »

In your dreams, the is poor, lame, blind and toothless--the kind of opponent you could knock out with a flick of your finger. In reality, your competition makes Godzilla look like Jiminy . These guys are big, bad and backed by corporate billions.

We're not talking about that mean three-unit chain down the road. We're talking about , , NikeTown and . Companies with the size--and the style--to make almost any competition look shabby.

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