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Taking On Goliath

In the fight for survival with the big guys, these entrepreneurs used their scrappy ingenuity and underdog strengths to help them win.

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This story appears in the June 1999 issue of Entrepreneur. Subscribe »

In your dreams, the is poor, lame, blind and toothless--the kind of opponent you could knock out with a flick of your finger. In reality, your competition makes Godzilla look like Jiminy . These guys are big, bad and backed by corporate billions.

We're not talking about that mean three-unit chain down the road. We're talking about , , NikeTown and . Companies with the size--and the style--to make almost any competition look shabby.

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