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No Doubt About It

Having doubts about your business or abilities? That's normal--just use them to your advantage.

By
This story appears in the May 2007 issue of Start Up.

Often when we begin to pursue our ideas, misgivings about our business concept, pricing strategy and abilities surface. Doubt is a powerful force that can easily squelch our dreams. When it enters our minds, we may lose our confidence and stop moving forward.

For years, Marni longed to turn her catering business into a full-time restaurant. Her customers raved about her food, but she was ambivalent because of past problems with catering employees. She doubted she could find the right people to help her manage her business.

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