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Made in the Shade

One woman's search for her favorite threads turned up a cool business.

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This story appears in the May 2007 issue of Start Up.

Lisa Saunders had been a fan of Shade Clothing for about a year when she moved from Southern California to Calgary, Alberta. But in her new home, she had a difficult time finding Shade's line of shirts, which is designed to be both modest and stylish. In her search, however, she discovered a way to fill her own clothing needs and those of other women in Canada--by becoming a Shade Clothing personal shopper. "You need to feel strongly and passionately about what you're selling," she says. "I knew I loved Shade."

Shade Clothing began its personal shopper program in March 2006, but the program wasn't available in Canada. Saunders knew it could be successful there, so she contacted the corporate office and worked with them to get the program up and running, eventually becoming the first Canadian personal shopper in June 2006. She's also a hiring manager, in charge of recruiting and training new personal shoppers in her area.

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