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Pet Project

A desire to help customers--and their owners--spells success.

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This story appears in the May 2007 issue of Start Up.

Linda Franzblau began the party as she always did: by introducing herself to the guests; telling them about Petlane and its products for dogs, cats and birds; and talking about her own dog, Rocket, and her cats, Dot and Dash. Then she came to the point where every party differs--meeting the guests and learning about their needs. She asked each of them to introduce themselves and talk about their pets. A woman named Katy mentioned she had an older dog that she used to walk at night, but she couldn't anymore because the dog's eyesight was failing. Franzblau instantly knew how to help. As she handed out catalogs and order forms to customers, Franzblau took a moment to point Katy toward one of Petlane's newer products, the Pet Lamp, which attaches around a dog's neck and acts as a headlight. Katy's reaction? "She said, 'It sounds wonderful; it looks wonderful. Sign me up,'" says Franzblau.

Her passion for helping pets like Katy's dog is the reason Franzblau, 53, decided to become a Petlane pet advisor in February 2006. She tries to help customers by not only finding products to fill each pet's needs, but also educating their owners on better pet care through the discussions and games at her parties. And Franzblau may be making money as the expert at her parties, but she's also receiving a valuable education. "Every day, I'm learning different things to make my pets' lives healthier," she says.

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