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By Popular Demand

T-shirt businesses are simple to start and have low upfront costs. Did we mention their potential is unlimited?

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This story appears in the May 2007 issue of Start Up.

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It wasn't always John Earle's plan to put a cupcake on a T-shirt. Like so many nicknames, "Johnny Cupcakes" was just one that stuck--a name given to him when he worked in a record shop years ago. The short version of the story is that Johnny Cupcakes is now a multimillion-dollar company with two retail locations and an online store selling limited-edition tees around the globe. And if you ask him for the long version, he'll tell you it all started as a joke.

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