A former lifeguard keeps cool with his frozen beverage franchise.
Douglas Smith, a full-time lifeguard, had never considered owning his own business until his friend, Matthew Farruggio, asked him if he was interested in becoming a franchisee. Farruggio's company, California Quivers, sells frozen fruit beverages called Quivers as well as other snacks like funnel cakes and pretzels. Smith had watched Farruggio's business grow from its start in 1997, so in April 2006, Smith and friend Nick Lehman, 27, became the company's first franchisees.
Thus far, business ownership has been a great learning experience for Smith, 32. The first thing he learned was the importance of a good location. He focused on getting his cart into an outlet mall in Carlsbad, California, for the summer. "You have to be pretty persistent to get your product in anywhere," says Smith. "You actually have to go out and attack to get the business. I just kept going [back] and they took a chance on us." It paid off, grossing the pair about $75,000 in three months.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
The 5 Personalities You Meet in a Coworking Space
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising