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All That Jazz

Spice up your customers' shopping experience with web tools that let you do just about anything, from one-click calling to webcasting.

This story appears in the June 2007 issue of Entrepreneur. Subscribe »

Taking your website to the next level--and improving the shopping experience for your customers--is simpler than you think. The following low-cost tools are a cinch to deploy, so what are you waiting for?

One-call shopping: Great customer service is a must for any business, and a live sales agent who provides immediate customer support can help you get there. With Click-and-Connect, a web-initiated phone-to-phone service from Jaduka, e-tailers can easily add web-initiated click-and-connect technology to their sites to let users trigger a regular phone call from virtually any internet application. Once customers click on the "Click-and-Connect" button on a web page, Jaduka instantly connects them to a customer service or sales agent via their regular home, office or mobile phone. You can also add a "Click-and-Connect" button to outbound e-mails to improve response rates.

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