In a Flash
Quick, clever ways to boost your business' sales.
The ability to generate quick cash is a skill every entrepreneur would love to possess. In Instant Income (McGraw-Hill, $24.95), The New York Times bestselling author Janet Switzer describes dozens of tools for quick cash-flow increases.
Switzer's tips emphasize practical and low-cost methods, including ways to upsell existing customers, prospect for quick sales, bundle products and services, and do an "Instant Income Overnight Audit" to identify hidden income opportunities in your business. For instance, she advises analyzing customer purchase records to identify likely reorder times, then contacting past customers accordingly to see if they want to buy again.
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