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Giving a formal sales presentation? Here are tips to make it memorable.

This story appears in the June 2007 issue of Entrepreneur. Subscribe »

Want to make your next sales presentation powerful and persuasive? Keep the following tips in mind.

1. Research your customers' key needs. This information is critical to tailoring your presentation. Always try to customize your content to match the needs of your . Go to their website, take a tour of their and talk to some of the company's employees. Try to gain a deeper of what they do--it will make you stand out from competitors, and it will help you uncover ways to tie your product or service in with their overall goals.

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