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Rave Reviews

On the web, customer testimonials speak louder than advertising.

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This story appears in the June 2007 issue of Entrepreneur. Subscribe »

Putting testimonials on your website can persuade visitors to become your customers. But don't passively wait for visitors to find your business--use testimonials placed on other sites as a beacon.

If you sell products, promote your items in shopping communities such as Amazon.com, BizRate, eBay, Overstock.com, PriceGrabber.com and Shopping.com. Not only will you reach a whole new audience of shoppers, but these customers can also give you glowing merchant reviews within that community, which will persuade even more shoppers to buy from you. And because shoppers can often sort merchants by the number of reviews or review ratings, scoring well gives your business extra exposure.

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