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This story appears in the June 2007 issue of Entrepreneur. Subscribe »

When new Transportation Security Administration guidelines banning most airline carry-ons and liquids were announced last September, Adam Gilvar, 33, saw opportunity. His New York City clothing storage company, Garde Robe, already offered luggage-free service that could help travelers bypass luggage restrictions.

"Our first thought was that we have a solution for this," Gilvar says. However, his service hadn't been heavily marketed, so he immediately sent an e-mail reminder to customers. There has since been an upswing in demand among his existing clientele, and he's successfully using luggage-free travel as a hook to land new customers.

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