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Managing employees in Second Life.

This story appears in the June 2007 issue of Entrepreneur. Subscribe »

Last November, IBM CEO Sam Palmisano stood on the steps of Beijing's Forbidden City and addressed 7,000 IBM employees as a virtual representation of himself. He then took questions from employees, who were represented by their own avatars. Think The Sims, only in a corporate setting.

Could this work for your growing business? A company with 40 employees can likely shell out at least $5,000 for a basic but permanent Second Life meeting space and possibly pay someone to create and maintain the space.

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