Subscribe to Entrepreneur for $5

All Dolled Up

With the instant success of their quirky creations, these toy-makers prove beauty is in the eye of the beholder.

This story appears in the June 2007 issue of Entrepreneur. Subscribe »

Pretty Ugly LLC>>

Vital Stats>>
David Horvath, 36, and Sun-Min Kim, 31, of Pretty Ugly LLC in Edison, New Jersey

Company>> Designer and manufacturer of Uglydolls

2006 sales>> $2.5 million

Child's Play>> Uglydolls may not be the most attractive plush toys in the world--one has three eyes, another sports buckteeth--but they were born from two people's passion. David Horvath and Sun-Min Kim had both dreamed of making toys since childhood, and when they met at school in New York City 10 years ago, they found a kinship as unique as the dolls they imagined. "We both loved illustrating our own characters and coming up with stories," says Horvath. "Things sort of formed. There was this master plan--we just didn't know how or when."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code