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In the Fast Lane

Get some attention and speed up your sales with an eBay blog.

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This story appears in the June 2007 issue of Entrepreneur. Subscribe »

"Having an eBay blog is like zooming down the information highway at 125 mph," says Rhonda Walmsley, who co-owns Kent, Washington-based FastBackStack her husband, Lee. Rhonda says their business, which specializes in hard-to-find classic Mustang parts, has a blog that "provides an express lane directly to potential customers, and the [payoff] comes in the form of increased traffic to [our] business."

eBay is always on the cutting edge of technology, especially in marketing. Last year, they headed further into the Web 2.0 arena with the introduction of blogs (http://blogs.ebay.com). In their simplest form, blogs are online journals that can be about anything you want. However, on eBay, blogs allow you to not only effectively market to your customers through blog posts, but also easily communicate in a community setting about what buyers want. Plus, search engines love bumping blogs up to top spots on their sites thanks to the rich content continually provided by this type of community interaction.

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