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Make It Happen

Brainstorming sessions can help you explore new ideas, discover solutions and reach your goals.

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This story appears in the June 2007 issue of Entrepreneur. Subscribe »

I regularly attend marketing brainstorming sessions with a group of colleagues. Our purpose is to gather as many new ideas as possible. Everyone shares a variety of interesting insights, strategies and thoughts, and we each walk away with great new ways to improve our businesses.

Recently, the owner of a clothing store joined our group session. Instead of taking in the spirit of everyone's suggestions, he found fault with each idea. It was too expensive, would take too long to implement or was something he had already tried. It seemed as if he hadn't come to obtain new ideas--he'd come to debate any strategy presented to him. As a result, he left our session feeling frustrated.

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