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No Time? No Problem

You're never too busy to private label.

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This story appears in the July 1999 issue of Business Start-Ups magazine.

Like most people these days, 32-year-old Jerilyn Winstead of St. Louis is very busy. In her case, it's because she has three small children. Whether it's because of your job, family or school, you, too, probably think you're too busy to do anything with your ideas.

Big mistake. True, you might not have time to manufacture and market a product on your own, but almost everyone can spare enough time to sell a product on a private-label basis, which means you supply a product to another company that then sells it under its own name. For instance, many Sears products are made by independent manufacturers who sell the product to Sears on a private-label basis.

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