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Work Hard, Play Hard

Going to extremes

This story appears in the July 1999 issue of Business Start-Ups magazine.

When Jeff Ross, 32, plays, he goes all out. The founder and president of P.I. Corp., an Austin, Texas, firm specializing in IT consulting, product distribution and integration, Ross works hard for 45 to 60 hours a week. But he always makes time (at least eight to 12 hours per week) to push himself to the limits off the job by participating in extreme sports like martial arts, sky diving and mountain biking. "At the end of long days and weeks," says Ross, "I need to unplug and recharge."

How do extreme sports, like sky diving or martial arts, reinvigorate Ross? "They really keep the fear of failure out of my life," he explains. "Pushing myself to the limits [in extreme sports] has helped me take my business to heights I and others never thought possible--by stepping outside my comfort zone. There's nothing like a great adrenaline rush!" Ross, whose 26-employee company has generated $8 million in sales, credits his "work hard, play hard" routine as one of the keys to his success.

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