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Ouch! My Brain Hurts!

Cut through information overload.

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This story appears in the July 1999 issue of Business Start-Ups magazine.

It happens slowly but surely. Your eyes burn from the strain, your lower back aches, you just threw a file at your partner. Your brain hurts. You have infoius overloadius, better known as the newest virus to hit the streets: information overload.

In one study cited in David Shenk's book, Data Smog: Surviving the Information Glut (HarperCollins, $24, 800-242-7737), two-thirds of business managers surveyed said they have tension with colleagues, loss of job satisfaction and strained personal relationships as a result of too much information. In this age of 24-hour news channels and the Internet, however, information overload isn't even close to going away.

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