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Shape Of Things To Come?

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This story appears in the July 1999 issue of Business Start-Ups magazine.

Since the day he got his first Mac in the second grade, Steven Ridder has been crazy about technology. Even a stint in the Army, where he served as a military policeman (and a bodyguard for President Bill Clinton in Bosnia), couldn't deter him from his high-tech destiny. So last fall, Ridder, 22, left Northeastern University in Boston to launch Intermax Media. The Weymouth, Massachusetts, company's premier product: the CD Card, a business card (measuring approximately 2 inches by 4 inches) with multimedia capabilities.

Don't be fooled by the CD's rectangular shape, says Ridder of the marketing tool. "It works like any other CD," he explains. "Just pop it in and close the door." A team of multimedia designers customize the cards to hold full-motion video and audio, from sales presentations to training videos.

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