Shape Of Things To Come?
Get the lowdown on news, trends, programs and more
Since the day he got his first Mac in the second grade, Steven Ridder has been crazy about technology. Even a stint in the Army, where he served as a military policeman (and a bodyguard for President Bill Clinton in Bosnia), couldn't deter him from his high-tech destiny. So last fall, Ridder, 22, left Northeastern University in Boston to launch Intermax Media. The Weymouth, Massachusetts, company's premier product: the CD Card, a business card (measuring approximately 2 inches by 4 inches) with multimedia capabilities.
Don't be fooled by the CD's rectangular shape, says Ridder of the marketing tool. "It works like any other CD," he explains. "Just pop it in and close the door." A team of multimedia designers customize the cards to hold full-motion video and audio, from sales presentations to training videos.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
