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Trade Rumors

Don't let popular fears of an impending Latin American market crash get you down.

This story appears in the July 1999 issue of Entrepreneur. Subscribe »

When entrepreneurs bring up the subject of Latin America these days, a few common refrains emerge. "Brazil's problems are going to sink the whole region," someone prognosticates. "And this fall's elections in many countries will create chaos," another person adds. Before you can say, "Tranquilo," it's too late--everyone's in a collective tizzy.

A number of experts on the region, however, urge businesspeople to ease up on the panic. These analysts dispute the notion that Brazil's economic flux will unravel Latin America, and even suggest there's reason for cautious optimism.

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