For Good Cause
For these entrepreneurs, success means more than just a big bottom line. Meet our 1999 Socially Responsible Franchisees of the Year.
It's 4 a.m. You've just spent the past seven hours readying your business for the big sale you're starting tomorrow, updating your Web site and restocking your shelves, all the while inhaling cup after cup of coffee and yearning for daylight savings time so you could just turn the clock back an hour.
You finally hit the sack, your body still quaking from the caffeine, your eyes drooping with fatigue . . . two hours later, your alarm clock screams, yanking you back into reality.
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