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Oh, Baby!

How to cash in on the biggest baby boom yet

This story appears in the July 1999 issue of Entrepreneur. Subscribe »

Despite overpopulation concerns, the United States will soon experience a rise in births that's expected to rival the well-noted booms of the 20th century. Starting in 2001, it'll be baby this and baby that, meaning baby anything and everything will be in demand. Now all you have to do is find your niche in this expanding market. Here are five ideas to inspire you:

1. Baby Products. There's virtually no end to this list. Are you a designer at heart? Fashion-conscious parents are always searching for ways to make their tots look even cuter. If you recall the movie Baby Boom, you'll know a good baby-food recipe wins the hearts of parents and hungry babies alike. Or you can always try toy inventing--you just might be the force behind the next toy craze that incites parents to spend thousands. If you're the literary or musical sort, baby books and sleep-inducing mood music could be just the ticket.

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