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Do the Mash

Marrying maps to data is simple--and it can get your business moving.

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This story appears in the July 2007 issue of Entrepreneur. Subscribe »

The internet has spawned so many unforeseen good things. Map mashing is one that's hard to explain in words but certainly worth a look.

On one hand, a mash-up is just the marriage of one or more databases to a map so you get an overlay of data points. But it's one of those web phenomena you really have to experience to appreciate. Good news: Now you can--for free and with minimal effort. Easy-to-use mashing tools are popping up on big portals like Google and Microsoft, as well as on new entrepreneurial sites like Placebase and Platial.

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