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Take It Outside

Free up your crucial resources by outsourcing fulfillment.

This story appears in the July 2007 issue of Entrepreneur. Subscribe »

As your business grows, sometimes it makes strategic sense to outsource critical back-end functions such as fulfillment. After all, outsourcing lets you focus on your core competencies while saving time and money.

"Outsourcing fulfillment allows e-tailers to stay focused on their key ingredients, whatever they may be," says Gailen Vick, president and CEO of Reverse Logistics Association, an outsourcing trade association. "If they have expertise in marketing or manufacturing, they can focus on that. And no matter how small the firm is, there are partners available."

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