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Let's Get Digital

Pick up one of these camcorders and join the digital video revolution.

This story appears in the July 2007 issue of Entrepreneur. Subscribe »

Video is all the rage, and YouTube isn't just for reruns of Super Bowl commercials--entrepreneurs are using video as a medium to get their marketing messages online, introduce products and services, grab repeat web visitors with video podcasts and even create employee training videos. To get onboard, you'll need to select a digital camcorder that works for your business. Some features to consider include body design, recording format, lens and sensor. Expect most camcorders to also take still pictures and have a roughly 2.7-inch LCD display.

As with many tech gadgets, some companies figure more is better when it comes to features. At just $300, the Mustek DV700TZ includes a digital voice recorder, an MP3 player and web-cam capabilities in a palm-size device that records to the internal 64MB hard drive or to SD cards. And the MPEG-4 recording format is suitable for web use.

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