Lead the Way
You may be passionate about your vision, but are your employees sold on it, too? Get them pumped about your company's mission.
As I've pointed out, raising money is the most important job of an entrepreneur. Selling to customers and investors is second nature. But there is a group you might easily overlook when selling: your employees. They ultimately affect not only your customers and your investors, but also your bottom line.
Your employees are the voices and drivers of your business. Directly or indirectly, everyone on your team sells. But what are they selling? Is it your vision and passion for your brand or mission? Or something less powerful and, consequently, less appealing? If what they're selling isn't 110 percent aligned with your commitment and vision, then they are selling your company--and customers--short.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
How Millionaires Prepare for a Recession, According to a Former Wall Street Trader
-
5 Self-Care Habits of Every Successful Entrepreneur
-
Listen Closely to What People Ask You. That's Where to Find Your Hidden Power.
-
Gen Z Customers Want More. This 3-Step Strategy Will Help Your Company Give It to Them.
-
This Founder Was Madly Pulling a Pandemic Pivot When...the FBI Showed Up at Her Door With Guns, Seized Her Money and Told Her Husband He Was the Target of a Criminal Investigation
-
Take Customer Service to the Next Level With These Service-Based Franchises
-
Define Your Short-Term Goals With These 3 Components for Long-Term Success
