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This story appears in the August 1999 issue of Business Start-Ups magazine.

If Jennifer Floren wasn't voted "Most Likely To Succeed" in high school, she was robbed. She didn't just graduate from Dartmouth College and secure a management consulting job--she left it to start Ivy Productions Inc., an online career resource. Her leap of faith has resulted in 20 valued employees (average age: 251¦2), one snazzy magazine and expected sales of nearly $2 million this year. More impressive is that in her third year of running the company, she remains unjaded, without a hint of Amanda Woodward-esqe cockiness.

"I knew what I was doing wasn't right for me, but I didn't know what was because I [lacked] perspective," says Floren, 27, of her foray into corporate life. Further dispelling that "degree-equals-destiny" myth, the psych major ("It's funny how relevant a major in can be") found much-needed stimulation in a start-up.

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