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Coming Of Age

Kosher brewery, going for the gray

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This story appears in the August 1999 issue of Business Start-Ups magazine.

Alexis Abramson is just 32, but the needs of senior citizens are always on her mind. That's because Abramson's company, Mature Mart Inc., sells products designed to help seniors with everyday living.

"I've always had an affinity and respect for mature adults," Abramson says. "My ultimate goal was simply to be an advocate for seniors. I never thought I'd be an entrepreneur." But after earning a master's degree in gerontology and working at a senior center, she changed her mind. "I saw so many [seniors] having trouble with everyday living. They had trouble holding things because of arthritis or couldn't hear when they were on the telephone," she says.

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