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Squeeze Play

Juice it up, license to drive

This story appears in the August 1999 issue of Business Start-Ups magazine.

In 1995, restaurateur and nightclub owner Martin Sprock decided he'd had enough of the night-life scene. While he'd found financial success, the blood, sweat and tears had taken quite a toll on Sprock. Seeking more reasonable working hours--and bigger profits--he decided to take a chance on a fresh and fruity concept and launched -based Planet Smoothie in 1995.

Today, the company's centerpiece product, the ever-popular fruit smoothie, has fueled growth of more than 70 franchise locations from to , as well as in parts of the United Kingdom. These frosty cold beverages are a blend of fruit and yogurt (or fruit and ice, for the calorie-conscious). Considered a meal replacement by some and a snack by others, Planet Smoothie's drinks sport names such as Rasmanian Devil, Count Coconut and Spazz, and are served in an energy-pumping, high-adrenaline atmosphere with optional nutritional supplements such as the company's trademarked Orbit Boosters.

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