Subscribe to Entrepreneur for $5
Subscribe

Site Unseen?

To attract customers near and far, optimize your blog for search engines.

By
This story appears in the July 2007 issue of Entrepreneur. Subscribe »

Search engines send out spiders to crawl the web looking for web pages to add to their databases. Blogs are spider magnets, especially if they have freshly updated content and links pointing to them--two delicious ingredients, according to spiders. But with more than 100,000 blogs being born every day, content and links aren't all you need to catapult your blog to the top of search results. Your blog must also be optimized.

Start by putting relevant keywords in the titles of your blog posts. For example, let's say you publish a blog about interior design. An effective title for one of your posts could be "Designer Home Accessories." This way, these keywords will become associated with that blog entry.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code
 ZENDESK