Not Just a Test
Want better results from your e-mail marketing, but don't know where to start?
According to the 2007 Email Marketing Benchmark Guide" survey conducted by MarketingSherpa, you should test the words you write first. That's because the e-mail tests that give the highest ROI are about copy performance.
Landing-page copy tests scored best. An estimated 43.2 percent of those surveyed gave it a "high ROI" rating. The A/B testing of e-mail offers ranked second (40.7 percent). Subject-line tests were a close third (40 percent).
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