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In the Groove

What began as a simple hip-hop site has grown into a million-dollar business.

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This story appears in the July 2007 issue of Entrepreneur. Subscribe »

What: Hip-hop community website and e-newsletter

Who: Felicia Palmer and Steven Samuel of SOHH.com

Where: Jersey City, New Jersey

When: Started in 1993

Startup costs: Less than $500

A lot has changed for Felicia Palmer and Steven Samuel since they started SOHH.com in 1993. Back then, the site was known as Support Online Hip-Hop and was simply a place where the two could post newsletters and run an online bulletin board about hip-hop music and the community. Using Samuel's home computer, they built the site themselves from scratch. "We picked up a book on HTML and pretty much figured out how to launch the site in a week," Samuel, 35, says.

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