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Pocket Full of Widgets

Widgets go mobile--with companies vying for a chunk of the change.

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This story appears in the July 2007 issue of Entrepreneur. Subscribe »

Widgets are simple, self-contained applications, typically with a single purpose. For years, they've existed on desktop computers, offering weather reports, sports scores, newsfeeds and more--but that's old news. Now they're moving to mobile phones, and entrepreneurs are salivating at the opportunities to develop these applications.

"One of the main advantages of widgets is [that they] give you information at a glance," says Eric Lin, an editor at Phonescoop.com, a resource that offers mobile phone news, reviews and more. However, Lin warns that entrepreneurs who want to be successful developing mobile widgets need to provide good value to users.

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