Movin' On Up
Our yearlong look at an herbal pharmacy's start-up
It's hard to believe . . . it all happened so quickly. We've watched Scott Fiore, 32, grow from an entrepreneurial embryo into one heck of a small-business success story. Folks, get out your memory books, because in April, Fiore approached a new milestone: moving out (of his original location, that is).
The Herbal Remedy, Fiore's Littleton, Colorado, natural pharmacy, was born October 17, 1998, in a strip mall alongside the best of neighbors, including a busy fitness center and a massage therapist. Word spread as fast as his product selection grew. Attendance at in-store health-related seminars increased from small crowds to standing-room-only events. "We could've stayed [in our original location] if we were just dealing with products," says Fiore, "but some of the seminars were getting packed. I was putting 25 chairs wall-to-wall in my [300-square-foot] education center."
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