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When The Party's Over . . .

You've built your business on millennium madness. Good for you! But what happens when the ball drops over Times Square? Don't let your business become last century's news.

This story appears in the August 1999 issue of Entrepreneur. Subscribe »

Giddiness and high times are now the story at all the companies that make and sell "official" millennial gear.

From countdown clocks to "Last of the Millennium" , merchandise is flying off the shelves as consumers prepare themselves to commemorate a truly unique event.

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