Subscribe to Entrepreneur for $5
Subscribe

When The Party's Over . . .

You've built your business on millennium madness. Good for you! But what happens when the ball drops over Times Square? Don't let your business become last century's news.

By
This story appears in the August 1999 issue of Entrepreneur. Subscribe »

Giddiness and high times are now the story at all the companies that make and sell "official" millennial gear.

From countdown clocks to "Last of the Millennium" , merchandise is flying off the shelves as consumers prepare themselves to commemorate a truly unique event.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks