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Balance popular with practical and you'll get the best reward

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This story appears in the August 1999 issue of Entrepreneur. Subscribe »

Who's got the best frequent-flier program? The top hotel reward program? How about the number-one affinity card? Depends on who you ask--and who you are.

Randy Petersen, editor of InsideFlyer magazine, polls his readers on these subjects every year. This time around, the top picks included Continental OnePass and Marriott Rewards.

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