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Strike It Niche!

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This story appears in the August 1999 issue of Entrepreneur. Subscribe »

As you know, have unstable life cycles. So you'd better get in while the getting's good.

Bone-afide Craze

Walk into any toy store, and you'll probably find a display of the colorful plastic figurines known as GoGo's Crazy Bones, licensed and distributed by Cleveland's Toy Craze Inc. There's also a collector's magazine, as well as an official handbook, for all 160 of the pocket-sized pieces, which are inspired by an ancient Greek tradition in which children collected the knuckle bones of sheep for games similar to today's marbles or jacks.

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