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Nonstop Numbers

Auto-dialing is now within your reach.

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This story appears in the August 1999 issue of Entrepreneur. Subscribe »

For years, have used auto-dialing systems for and customer satisfaction surveys. The systems, which integrate your computer system and office network, are programmed with a list of numbers and generate calls continually. When a customer answers the phone, he or she is automatically routed to a live sales agent, who then handles the transaction.

In the past, such systems have cost upwards of $300,000 for larger call centers. But as with other electronic technologies, prices are coming down--good news for entrepreneurs. Companies like Genesys Laboratories Inc. (http://www.telemkt.com/genesys) and Call Center Solutions (http://www.callcenters.com) sell telemarketing solutions with automated dialing that cost about $3,000 per work station. As with high-end systems, a list of numbers is entered into the system so the calls can be automatically dialed; when someone answers the phone, the salesperson is immediately alerted.

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