This story appears in the
August 1999 issue of
Entrepreneur.
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Franchise lawyer James A. Meaney's helping hand out of the
"confusing maze" that is franchising, How To Buy A
Franchise (Pilot Books), will put a sparkle in the eye of any
prospective franchisee.
Although impressive statistics and the use of iconographic
franchise names make you feel that buying a franchise is what
American dreams are made of, Meaney doesn't leave out the
darker side of franchising. Accounts of fallen franchisees and
"franchise opportunity" scams serve as reminders that
caution is always a necessity.
Without talking over the reader's head, How To Buy A
Franchise discusses everything from what constitutes a
franchise to why it's an attractive opportunity, and details
its ever-increasing potential, even in industries you may not have
known it existed.
Meaney has also supplied a list of resources, including
franchise associations, periodicals and other information services
that can assist you. The appendix contains a sample UFOC and
franchise agreement.
In your franchise search, you should always investigate like a
pro. But since knowledge is power, we suggest reading up first.
Start here.
