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Local Heroes

Rental franchise believes charity begins in the community.

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This story appears in the August 1999 issue of Entrepreneur. Subscribe »

After receiving numerous requests for donations from charities and teams, -based Aaron's Rental Purchase decided it wanted to make an impact in local communities. As a result, the franchise created Aaron's Community Outreach Program (ACORP).

"We could have picked one or two national charities, but it would have been a corporate thing rather than people back to [the places] where they work and live," says Mike Hickey, vice president of management and development for Aaron's. "This felt like the right thing to do."

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