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True Colors

Family-run Maaco offers franchisees a proven sales system and a tag line customers will never forget.

This story appears in the August 1999 issue of Entrepreneur. Subscribe »

"Uh oh...better get Maaco!" Now there's a tag line we all remember, and therein lies part of the value of this car-painting franchise, which was established in 1972 by Anthony Martino.

To this day, Martino remains the sole shareholder of King of Prussia, -based Maaco Enterprises Inc., which had gross revenues of more than $60 million last year. Make no mistake about it, this is a family affair-- a fact emphasized when Mark Martino, Anthony's son, took the reins as president in January 1996.

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