Subscribe to Entrepreneur for $5
Subscribe

True Colors

Family-run Maaco offers franchisees a proven sales system and a tag line customers will never forget.

By
This story appears in the August 1999 issue of Entrepreneur. Subscribe »

"Uh oh...better get Maaco!" Now there's a tag line we all remember, and therein lies part of the value of this car-painting franchise, which was established in 1972 by Anthony Martino.

To this day, Martino remains the sole shareholder of King of Prussia, -based Maaco Enterprises Inc., which had gross revenues of more than $60 million last year. Make no mistake about it, this is a family affair-- a fact emphasized when Mark Martino, Anthony's son, took the reins as president in January 1996.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks