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You Got Personality

. . .and you got a business. Business coach Lois Frankel reveals how to strike a balance between the two.

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This story appears in the September 1999 issue of Entrepreneur. Subscribe »

You've been praised for your skill at mastering detail, or your ability to work by yourself, or your assertiveness. in fact, you even credit your business' success to these traits that, you must humbly admit, come naturally to you.

But don't get too comfortable. Psychotherapist Lois P. Frankel, Ph.D., co-founder of Corporate Coaching International (with offices in Cleveland, Los Angeles and Jakarta, Indonesia), says the very strengths on which you built your success might eventually become your undoing--unless you balance them with other abilities. When faced with the possibility of failure, she explains, we tend to do much more of what helped us succeed in the past. Turning up the volume, however, is often counterproductive to success: Excessive attention to detail can result in having too narrow a focus, the flip side to being a self-starter could be an inability to work with others, and assertiveness can turn into abrasiveness.

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