That's an Order
Overseas coffee company brings GIs their daily cup of joe.
Vital stats>> Jon (l.) and Jason Araghi, 37 and 43, respectively, of Green Beans Coffee Co. Inc. LINK (greenbeanscoffee.com) in Larkspur, California
Company>> Gourmet coffee and tea company that supports U.S. troops
2007 projected sales>> $21 million
Front line>> In 1996, when brothers Jason and Jon Araghi were asked by a member of the Saudi royal family to open a coffeehouse in Riyadh, Saudi Arabia, they were right on target with their American-style coffee concept. And when requests came in for locations at remote military bases, the pair was more than happy to mobilize, bringing U.S. troops "a touch of home." But when 9/11 occurred, it tested their ultimate commitment. "I never thought I'd need military escorts just to check on my stores," says Jason. "Every business has an emotional side to it, but this has been so intense for us because of the risks and the value." They held strong and currently have 53 locations in the Middle East and Africa.
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