Subscribe to Entrepreneur for $5
Subscribe

What's in a Name?

Take control of what the Web says about you.

By
This story appears in the August 2007 issue of Entrepreneur. Subscribe »

Personal-branding guru William Arruda says that in today's increasingly web-oriented business world, if you don't show up in a of your name, you don't exist. Arruda and co-author Kirsten Dixson discuss how to build your online--and why it's crucial that you do so--in their new book, Career Distinction: Stand Out by Building Your Brand.

Entrepreneur: What can business owners do if they don't "Google" well?
William Arruda: The first thing is [to buy] your domain name because if the thing you're searching for is the same as a domain name, it shows up [first]. Buy your kids' domain names right away--in the future, that's how we'll find people and communicate.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks