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Future Shift

The population is changing quicker than you can say `census'. Are you ready for the next wave of consumers?

This story appears in the September 1999 issue of Entrepreneur. Subscribe »

From California to the New York island, from the redwood forest to the Gulf Stream waters, this land will change between now and 2005. More specifically, the consumers driving the American economic engine will change--in some cases, drastically.

To measure these changes, we looked at demographic trends as projected by the U.S. Census Bureau and state demographers for the five most populous states: California, Texas, New York, Florida and Illinois. What we found, first of all, is that there are going to be a lot more consumers in the next millennium. The Census Bureau projects the U.S. population will grow from 272 million in 1999 to 286 million in 2005.

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