Full access to Entrepreneur for $5

Imagine That

Want to compete? Keep your creative juices flowing.

This story appears in the August 2007 issue of Entrepreneur. Subscribe »

Ori Sivan and Joe Silver co-founded Greenmaker Supply Co. to market sustainable building supplies to mainstream builders, contractors and homeowners. To help people unfamiliar with sustainability make more informed choices, Sivan, 31, developed a set of guidelines called "Seven Seeds of Sustainability" that explains trade-offs between water and energy conservation, low toxicity, recycling, renewability and other issues.

The innovation helped Greenmaker reach $1 million in sales in 2006, its second year in business, and compelled Illinois' governor to select the 12-person Chicago company as one of the state's most innovative. Sivan is now focused on keeping Greenmaker innovative. "The vision," he says, "is to become an engine of innovation."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!