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Making Dollars With Sense

In business, sometimes it's better to let your gut do the talking.

This story appears in the August 2007 issue of Entrepreneur. Subscribe »

The decisions you make about who you're going to sell to, call and build relationships with have a major impact on your success. We often ask ourselves: Should I close now or wait until the next meeting? Should I keep calling on this account or pursue new and more qualified prospects? Should I do business with these people? Do I trust them?

Finding these answers usually means relying on advice from peers, training or the way things have been done before. But you should also learn to trust your gut. Here are some tips for learning how to tap into your natural-born instincts.

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