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Find Ways to Negotiate Smart

Don't be afraid to negotiate--just know what you're doing.

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This story appears in the August 2007 issue of Entrepreneur. Subscribe »

Only the brashest of rookies believes that everything is negotiable. Sorry, but when you're the little guy, count on being steamrolled.

Part of successful negotiating is knowing what's negotiable and what's not--so pick your battles. The truth is that large organizations establish firm policies to make them more efficient and to minimize potential liabilities. But sometimes, taking an issue off the table is just another way to stare you down. The sharp deal-maker knows the difference.

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