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A Gr8 Way 2 Win Customers

Get into your customers' pockets with SMS advertising.

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This story appears in the August 2007 issue of Entrepreneur. Subscribe »

Fifty-six million American adults are texting on their cell phones, according to a month-long field survey conducted in June 2006 by the Pew Internet & American Life Project. And advertisers are getting in the game.

You have probably seen text-to-win or text-to-vote contests on TV. Popular shows like American Idol, The Apprentice and Deal or No Deal have persuaded millions of cell phone users to text in. You, too, can promote an SMS contest through your marketing channels, but this isn't your only option. In addition to getting consumers to text you, you can text them.

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